Business: Crystal Beach a Reminder of What Business is About

We take our dogs, every evening, down to Crystal Beach in Florida in the winters. It's only a few blocks from us and when we get there, it feels like we are entering a different world. Florida has grown and expanded commercially as all places have through the years, yet a sense of real community dwells in Crystal Beach. It has managed to keep a laid back, slow paced way of life through all the growth surrounding it. And it is why we go there....

People of all ages and from all walks of life go down to the beach in the evenings. They bring blankets and drinks and sit on benches and mingle and let their dogs run in the surf and socialize with other dogs as well. Everyone is friendly and they come to watch the sunset over the water and see their neighbors. It's an experience I look forward to every evening. It is the closing to our day that is refreshing and we relax and have small talk with people of the same mindset—that life is good.

I am reminded everyday about what business is about. It's about people and relationships with those people. We never discuss business there unless someone asks us about ours, which they often do. But even then, we approach it as providing information and there is never any pressure put on the recipient of the information to take advantage of the opportunity. Have they? Yes. But it's a trust in us as neighbors that has made those who have chosen to move forward in our business opportunity comfortable in doing it.

See, business should always be about you wanting to help others be successful, as you are. If you really want to see them succeed, then you treat them as neighbors and friends. I wouldn't want anyone to take up our opportunity and run with it if it wasn't right for them, because I wouldn't have wanted someone to talk me into something that they couldn't see me being successful at. 

Many people will tell you to market your business or opportunity and then once you have someone interested, and you've made a sale, move on. Some will provide some training initially or even instructions or a "game plan" to get them started. But we feel that if someone is responding to our marketing and wants to know what we have to offer them to change their life, then we owe it to them to offer them the best training and mentoring we can give. In other words, we think it's important to give what we'd want to get.

There are countless opportunities out there. Some good, some bad. And deciphering which is the "right" one is quite an undertaking. That's why you want to make sure to explain what you can offer a potential client or customer and promise only what you intend to provide. What should you provide? All the tools necessary to get them started as well as tools to help them continue to expand and grow their business once they are started.

In viewing your business like Crystal Beach—open, warm, friendly—you will attract people to you that are dedicated and believe in what they are doing when they do become a client. You will give them trust in your opportunity and will find that you have quality people representing your company or business. And you will develop a sense of "team" in your business or opportunity that continues on—day after day—that will continue to provide benefits for years to come.